Give blonde and grey hair a cooler, brighter finish with this pigment-rich purple shampoo. Designed to cleanse while correcting unwanted brassiness, the formula deposits balanced violet tones that instantly neutralize yellow hues. Ideal for blonde levels 8–10+, it boosts brightness in highlighted, platinum, and silver hair, enhancing clarity and shine with every wash.

This gentle yet effective shampoo keeps color vibrant without stripping, making it perfect for both natural and color-treated hair. Part of the So Silver toning system, it pairs seamlessly with the matching conditioner, mask, and toning spray for enhanced cool-toning results. Finished with a clean, floral-green fragrance for a fresh salon feel.